How

We recommend starting with our Virtual Shopping Map: For those new to our Wild Love Tails Pet Marketplace, our visual site map let us show you around.

Inspired by the classic “You Are Here” mall map, this virtual shopping map gives you a birds-eye view of the entire Wild Love Tails Pet Marketplace and allows you to choose the first shop you want to explore. We created our Shop Map to help you explore naturally, visually see what our pet marketplace has to offer, and makes it easy to decide where you want to go next without pressure or guesswork. Our shop map represents our full ecosystem of pet and pet-people shops, departments, and specialty spaces. Each location is interactive, allowing you to preview what’s inside before you visit by hovering over each shop on the map. We want to change the way online shopping is done and our shop map is helping us make that happen. While most online shopping sites assume you know exactly what you want. Our Shop Map does the opposite, it helps you orient first, then explore. It’s part of how Wild Love Tails, created by The Unforgettable Group, is rethinking online shopping. Whether you’re here to shop for pets, explore new ideas, or see what’s possible when technology is designed around people, not transactions, this is the place to start.

Browse Like You’re Walking Through a Mall: Sometimes the best way to shop is to take look around, just like walking around the mall, passing some stores, pausing at others, and choosing where to go next.

Our marketplace is designed to let you choose where you want to go next. At the center of this experience are what we call Apex Shops. These are our highest-level shop categories and the natural place to begin browsing. Think of them as doors into our primary shopping destinations, each choice helping guide you toward the most relevant curated shops, collections, and products. As you explore, you’ll also encounter Lead Page Shops, which present clear options that help you decide what to do next without pressure or overwhelm. If you ever want to change direction, you can simply use your browser’s back button, return to the Shop Map, or start fresh at any time. You’re always in control of your journey, and there’s no wrong path, just different ways to explore. We call them all “shops” to keep things simple.

Use our Fetch Technology any time and let us fetch it for you. This is a great tool when you know what you’re looking for, and need a little help getting there. You can use this tool from anywhere on the site. Look for the Fetch Button or a magnifying glass.

Fetch Technology is our way of helping you discover, not just search. While most online search tools focus on keywords and individual products, Fetch is designed to guide you to the right destinations within our marketplace, shops, collections, guides, blog posts, and featured destinations that help you explore with confidence. You can use Fetch from any shop, at any time, whether you know exactly what you’re looking for or are still figuring it out. Think of it as a guide that helps point you in the right direction and helps to transport you, rather than returning you a list and sending you on your way.

If the results aren’t quite what you had in mind, simply try again and tell us a little more or a little less. Fetch is always learning and improving how it connects you to meaningful next steps. Once you’re close to what you’re looking for, you can continue browsing naturally, just like you would in a store. Our marketplace isn’t built around single product pages or unrelated items, it is built around discovery. Fetch helps you find the right shop, department, feature, or story so you can explore at your own pace and enjoy the magic of finding exactly what you need, even when you’re not sure where to start. To change direction, you can simply use your browser’s back button, return to the Shop Map, or start a fresh Fetch at any time. You’re always in control of your journey, and there’s no wrong path, just different ways to explore.