Branding and Advertising
Thoughtful partnerships help great communities grow.
At Wild Love Tails, we believe the best partnerships create value and we truly respect the companies, brands and products we feature on Wild Love Tails. If you have not heard of us yet, that is because we are brand new to the online market with a goal to do things differently around here. You can find more about our mission and the company behind this project at The Unforgettable Group.
Let’s Tell, Your Story, In A New Way
To understand our advertising and branding philosophy, you must first understand how our site works. We are a new way to shop online with shopping destinations organized by category across our site. Each shop features a specialty category or category that provides our shoppers with a one-stop-shop experience. Our the ads, branding opportunities, and articles are designed to support each of these destinations by enhancing the experience.
All ads are approved by our merchandising team and meant to enhance the shopping experience by introducing our shoppers to something new, a great product, or a new way to do something. Ads are only available to approved suppliers that have products featured on our site. Ads are on a first come first serve basis. Pay for placement, popup ads and featured space is not available on Let’s Make Pizza. All shops are vetted, organized and curated by our merchant team and that includes the ads.
Advertising Philosophy
Advertising Should Be Welcome.
Somewhere along the way, much of online advertising shifted from attracting attention to interrupting it. Pop-ups, auto-playing videos, constant retargeting, intrusive emails, and advertisements that compete with the shopping experience became accepted as the norm. We believe there is a better way to shop without them.
At Wild Love Tails, advertising should feel like it belongs. We believe advertisements should be relevant to the shopper, thoughtfully placed, clearly identified, and never interfere with the experience of exploring our destination. A great advertisement should introduce something interesting, tell a story, educate, celebrate a new product, or invite shoppers to learn more, not distract them from why they came.
When advertising respects the shopper, everyone benefits. Shoppers discover brands they may never have found otherwise. Brands connect with an audience that genuinely cares about what they offer. And the shopping experience remains enjoyable, inspiring, and unforgettable.
Merchandising Independence
Every product deserves the opportunity.
Too often, online shopping is influenced by paid placement, promotional positioning, and systems that reward the biggest advertising budgets rather than helping shoppers explore all of their options. At Wild Love Tails, we take a different approach. Our merchandising team independently researches, organizes, and curates every collection with one goal in mind, helping shoppers find the products that best fit their needs, preferences, and budget.
We don’t accept payment for preferred placement or special merchandising treatment. Instead, we organize products based on how they naturally belong together, giving established brands, emerging companies, and innovative products the opportunity to be discovered side by side. We believe shoppers deserve meaningful choices, not predetermined ones.
Great merchandising is about creating thoughtful collections that help people compare ideas, understand differences, and discover value at every price point. Whether you are searching for the perfect gift or a bulk buy at a great value.
Branding Opportunities
Every great brand has a story worth telling.
At Wild Love Tails, we do more than feature products, we help introduce the people, ideas, craftsmanship, and innovation behind the brands that make life with pets even better. Our Brand Pages are designed to give shoppers a place to discover your story, explore your products in one thoughtfully organized location, and better understand what makes your brand unique.
Unlike traditional ecommerce, where brands are often represented with only a single product listing, our Brand Pages create a destination dedicated to your business that you design together with our merchant team, where we help you tell the story.
Shoppers can discover your brand while browsing our shops, searching for products, exploring related collections, or looking specifically for your company. Every Brand Page becomes another opportunity to expand your online presence and connect with shoppers who are genuinely interested in what you have to offer. Our goal is simple: help great brands become easier to discover, better understood, and more memorable.
Branding and Advertising Opportunities:
We offer a limited number of advertising and branding opportunities throughout the website. Availability varies throughout the year. Available opportunities may include:
- Featured brand banner placements
- Brand Pages
- Co-authored blog posts
- Seasonal feature
- Brand spotlights
- Educational/Expert/Influencer sponsorships
- Community feature
- Co-Advertising participation
- Custom collaborative campaigns
Partnership Guidelines:
To participate the following guidelines are required:
- Brand must offer pet products or products that support life with pets.
- Products must be approved and featured on our site by merchant team
- Maintain a professional website or established online presence even if products are offered through a third-party.
- Demonstrate quality, reliability, and strong customer service.
- Align with the values and visitor experience of Wild Love Tails.
- Provide marketing assets and ads or work with our team to create and get ad approved.
All partnership opportunities are reviewed and approved by our merchant team to ensure they align with our site integrity and initiative.
Creative Services:
Partners may provide their own artwork, or our creative team may be available to assist with banner design, promotional graphics, or custom campaigns. Design services may be available for an additional fee.
Let’s Build Something Together:
We believe the strongest partnerships begin with shared goals rather than advertising space. If your company, organization, event, or brand believes it would be a good fit with Wild Love Tails, we would love to start the conversation. Please contact us to learn more about partnership opportunities. If you are not familiar with the site, it is time to take a look around.
Contact Us
If you have questions regarding these Terms of Use, please contact us using the information provided on our Contact page.
Last Updated: July 8, 2026
